Our experts engaged early with two aspiring political leaders,
In both cases, the candidates entered their respective races widely perceived as “long shots,” or “dark horses.” In one case, the candidate was considered all but a “joke” contestant. In both cases, the candidates ran unique campaigns, focusing on achievable activities that advanced strategic goals. In both cases, the candidates eschewed time-wasting activities that did not advance their objectives. In both cases, our experts were by their side to help manage the process. In both cases, the candidates won commanding victories. One became mayor of North America’s fourth largest city; the other is now leader of a major political party, poised to win government in the next election.
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